I craft impactful user journeys, delivering tailored messages to the right audience at the perfect moment.
What I Do
- CRM implementation and optimization.
- Customer segmentation and personalization strategies.
- Automated marketing campaign development.
- Custom Event and Attribute Identification
- Lifecycle Journey Mapping and Optimization
- Retention and Churn Management
- Analytics and Performance Tracking
- Cross-Channel Campaign Orchestration
What Have I Achieved?
- Led the successful migration from Salesforce Marketing Cloud to Braze, establishing it as the primary CRM platform.
- Revamped 80% of customer data points, enhancing targeting precision with custom events and attributes.
- Developed new trading events, driving a 60% increase in email click-through rates and reducing churn.
- Defined and implemented a new customer lifecycle framework, optimizing targeting strategies within the Braze platform.
- Created multiple ready-to-use dashboards in Amplitude, enabling efficient data analysis and cross-functional decision-making.
What Have I Done Recently?
- Led the onboarding and integration of the Sensors CDP & analytics platform to enhance customer data management.
- Spearheaded the migration from existing email automation to the Sensors data-driven marketing tool, streamlining engagement efforts.
- Developed and standardized customer data points, ensuring accuracy and consistency in data management.
- Contributed to creating new custom events and customer attributes to refine targeting strategies.
- Managed email and mobile engagement campaigns, driving higher customer retention.
- Established key performance indicators (KPIs) to measure and optimize retention team efforts.
Mapping of Customer Data Points
I specialize in identifying key data points that define user behavior and lifecycle stages, allowing for a deeper understanding of the customer journey. By analyzing patterns and segmenting users based on their interactions, I map out lifecycle stages with precision. From there, I design custom event triggers that activate at critical moments, ensuring timely and relevant engagement. I also establish clear exit criteria for each stage, ensuring users transition seamlessly to the next phase of their journey or re-engagement strategies are deployed as needed. Complementing this, I craft targeted communications tailored to each stage, delivering personalized messages that resonate with the audience. This comprehensive approach ensures every interaction adds value, drives engagement, and fosters long-term loyalty.
Planning of Communication Templates
Collaboration is key to delivering impactful email campaigns, and I actively work with design teams to bring concepts to life. Using Figma, I review and refine email template designs to ensure they align with brand guidelines and deliver a seamless user experience across devices. This collaborative process allows for quick feedback and iteration, ensuring the final design meets both creative and functional requirements. Once the designs are finalized, I oversee their development within the CRM system, ensuring accurate implementation of layouts, dynamic content, and personalization elements. Rigorous testing follows to guarantee optimal performance before launching live campaigns. This end-to-end approach ensures each email not only looks great but also performs effectively, engaging audiences at the right moment.
Analytics Reporting Dashboards
I have extensive experience leveraging tools like Amplitude and Sensors data to design dynamic reporting dashboards that integrate seamlessly with CDPs and CRM systems. These dashboards provide actionable insights into key metrics such as user journeys, campaign performance, retention trends, and sales outcomes. By connecting data from multiple sources, I ensure a comprehensive view of user behavior and lifecycle progression. These dashboards are integral to my day-to-day operations, empowering teams with real-time analytics to inform decision-making, optimize strategies, and track progress toward business goals. My goal is to turn raw data into clear, impactful visualizations that drive results and improve overall efficiency.
Tools I Use: CRMs
I bring hands-on experience with leading CRM platforms, enabling me to design and execute highly effective customer lifecycle strategies. My expertise includes:
- Salesforce: Skilled in leveraging its robust capabilities for managing customer relationships, automating workflows, and driving data-driven decisions.
- Marketo: Proficient in creating dynamic marketing campaigns, lead scoring, and demand generation strategies.
- Braze: Experienced in orchestrating personalized, cross-channel customer experiences and lifecycle campaigns.
- Insider: Familiar with leveraging its AI-driven platform to enhance engagement and deliver tailored customer journeys.
My versatility with these tools allows me to adapt to diverse business needs and optimize campaigns for maximum impact. Let me know if you'd like to expand on any specific tool!
Tools I Use: CDPs
- Experienced in using Segment and Sensors data to manage and centralize custom events and attributes.
- Skilled in grouping and organizing events for improved audience targeting and segmentation.
- Leveraged user personas to track and analyze customer behavior, driving personalized engagement strategies.
- Utilized CDPs to integrate data seamlessly across platforms, enhancing campaign precision and efficiency.
- Proficient in identifying and utilizing key data points within CDPs to support lifecycle marketing initiatives.
Other SaaS Platforms
- Design: Proficient in Figma and Canva for creating visually appealing and user-centric designs.
- Project Management: Experienced in using Notion, Confluence, and Azure for organizing workflows, managing projects, and tracking progress.
- Communication: Skilled with platforms like Teams and Lark to facilitate seamless collaboration and team discussions.
- Task Organization: Familiar with tools such as Monday.com and Lark for efficient task tracking and team coordination.
These tools enable me to collaborate effectively, stay organized, and deliver high-quality outcomes across various projects.
Braze Level 2 Digital Strategist Certificate
I hold the Level 2 Digital Strategist certificate from Braze, which deepens my expertise in crafting and optimizing personalized, cross-channel customer engagement campaigns. This certification validates my advanced understanding of the Braze platform, including strategies for segmenting audiences, automating workflows, and utilizing data-driven insights to drive meaningful customer interactions. Through hands-on experience and comprehensive training, I’ve developed the skills to create effective lifecycle journeys, enhance customer retention, and measure the performance of campaigns with precision. This certification equips me with the tools to execute sophisticated marketing strategies that deliver measurable results and foster long-term customer loyalty.